The UAE is the latest country to go for revamping of McDonald menus and sites in line with the company’s response to criticism regarding the same. In the coming years, McDonald restaurants in the Emirates will be remodelled with particular stress on healthy options. McDonald’s British restaurants recently switched over to using non-hydrogenated cooking oil and in turn also announced its plans to transform the used oil into bio-diesel fuel for its vans.
The fast food giant will analyse the effectiveness of its ‘zoning’ strategy recently implemented at Dubai’s Jumeirah Beach Road outlet. This restaurant has separate zones for parties, dining, play, flat TV screens showing cartoons and McCafe. With modern and spacious designs and colour schemes, this outlet will serve as a blueprint for the revamping of old style McDonald restaurants.
McDonalds has plans to offer only water and juices with its popular Happy Meal combo and serve more chicken based and salad items. In addition, there will be more healthy options for kids. There will also be items derived from the indigenous cuisine of UAE. At present, the company has 48 outlets spread across the UAE out of which 30 percent have drive-through format. This format gives about 40 percent higher turnovers as compared to other formats.
Plans are in the offing for starting four new restaurants in Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah. This comes as an apt move in catering to majority of the working crowd who don’t get time to cook meals for themselves.
